Level 7 Diploma in Strategic Marketing

What is the Level 7 Diploma in Strategic Marketing?

The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy.

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.

Who is this qualification for?

This Level 7 diploma suits graduates and experienced managers who want master's-level study in strategic marketing with a route to an MBA or MSc top-up.

• Study fully online with tutor support from LSIB, with no fixed timetable.
• Assessment by assignments, so you can evidence learning from your own workplace.
• Each level carries 120 credits, so you can progress one level at a time.

Entry requirements

For entry onto the OTHM Level 7 Diploma in Strategic Marketing qualification, learners must possess:

• An honours degree in related subject or UK level 6 diploma or an equivalent overseas qualification
• Mature learners with management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)
• Learners must be 21 years old or older at the beginning of the course
• English requirements: If a learner is not from a majority English-speaking country must provide evidence of English language competency. For more information visit English Language Expectations page in our website www.othm.org.uk.

Qualification structure and units

The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

Source: OTHM qualification specification (PDF) · Ofqual qualification number 603/5946/8.

Duration and delivery

The qualification is designed to be delivered over one academic year for full-time study but it is also flexible in its delivery in order to accommodate part-time and distance learning.

The qualification is delivered face-to-face, through lectures, tutorials, seminars, distance, online by approved centres only.

At LSIB the qualification is delivered online: you receive the unit materials, assignment briefs and tutor support through the learning platform and submit assignments when you are ready. There are no fixed lecture times, so you can start in any month.

How you are assessed

All units within this qualification are internally assessed by the centre and externally verified by OTHM. The qualifications are criterion referenced, based on the achievement of all the specified learning outcomes.

To achieve a ‘pass’ for a unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria. Judgement that the learners have successfully fulfilled the assessment criteria is made by the Assessor.

The Assessor should provide an audit trail showing how the judgement of the learners’ overall achievement has been arrived at.

Progression and career routes

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or continue their further study. As this qualification is approved and regulated by Ofqual (Office of the Qualifications and Examinations Regulation), learners are eligible to progress to Master’s top-up at many universities in the UK and overseas with advanced standing. For more information visit University Progressions page in this website.

Fees and how to apply

The enrolment fee is £10 when you submit your application. It is separate from the course fee above.

1. Apply and pay the £10 enrolment fee Use Apply now to open the application form with this programme pre-selected. Complete the form, upload your ID and qualification certificates (or a CV showing relevant experience), and pay the £10 enrolment fee to submit.
2. Application review and course-fee link Admissions review your application within one working day. If you are approved, we email you a secure link to pay the course fee in full or on an instalment plan.
3. Start your course As soon as your course fee (or first instalment, if you chose a plan) is paid, you receive your learning-platform login and can begin the first unit. There is no fixed intake date.

Progression path

1. Level 7 Diploma
2. Level 8 Diploma in Strategic Management and Leadership Practice
3. University top-up

Related OTHM qualifications

• Level 7 Diploma in Strategic Management and Leadership
• Level 7 Diploma in Tourism and Hospitality Management
• Level 7 Diploma in Accounting and Finance